The artworks bring the space to life. Interior Design Team GRADE NEW YORK skillfully weaving a collection of modern art specifically into the interior design and renovation of spaces. Let’s explore!

ABOUT


GRADE NEW YORK

Edward Yedid / Thomas Hickey, AIA

“We share a vision about what living spaces should be—ordered, inviting, artful and enduring. Since GRADE’s founding in 2004, it has been our belief that integrating architecture and interior design from the outset creates the most beautiful, balanced and cohesive solutions. We travel widely for inspiration, and our obsession with creating contemporary beauty for balanced living fuels each uniquely personal space we design. Our work is grounded in historical precedent and informed by context with a view to the future.”

01

Chelsea Residence

At 551 West 21st Street, GRADE created this 4,300 SF art-filled pied-à-terre and curated a collection of modern art specifically for the residence, skillfully weaving pieces into the interior design and renovation of spaces. Located on the edge of the Chelsea Arts District, inside the masterly designed residential building by Sir Norman Foster, GRADE echoes exterior architectural elements in the personalized details throughout the apartment interiors. Custom features are found in the library, dining room and gallery: upholstered wall panels, decorative display niches and a suspended, suede-wrapped canopy. Tapping into the neighborhood culture and essence, GRADE carefully selected furnishings, lighting and works of art from galleries and artists around the world to create an immersive, artful residential experience set to panoramic city views.

02

Tribeca Loft

Featured in Architectural Digest, GRADE transformed a 3,400 SF white box loft into a bold, art-filled pied-à-terre through the use of modern art pieces, inspired detailing and finishes, and eclectic furnishings. GRADE aimed to soften the rigid architecture of the space and decorative wood beams using creative applications of color with a mix of softly curving, feminine forms and vibrant works of art. Intriguing accents in purple, red, and green in the open plan living areas create a dynamic environment and balance the masculine architecture with a modern aesthetic. Subtle homage is paid to the building’s industrial past with bespoke pieces, juxtaposing contemporary materials with classic patterns and textures and hinting at the evolution of the surrounding Tribeca neighborhood.

03

Madison Avenue Duplex

Completed in Winter 2018, this 2,100 SF duplex residence was re-imagined for GRADE Partner Edward Yedid and his wife. Situated within a post-war building on Manhattan’s posh Upper East Side, their home underwent an extensive gut renovation and redesign, transforming the apartment into a modern, sweet and playful sanctuary. In collaboration with the couple, GRADE has blended an eclectic array of contemporary furnishings and décor with calm color palettes, utilizing artful elements to create a uniquely tailored lifestyle experience for Edward and his family. A collection of contemporary art adds color and play to the architectural elements and layered materials with curated pieces from George Condo, Ron Gorchov, Mark Bradford, Richard Prince, Bosco Sodi and Brent Wadden.

Source: https://gradenewyork.com

Your One-stop Service for Art Project-SOA Arts

SOA Arts, an art consultancy & artwork factory that served many interior designers and art dealers, has accumulated a wealth of experience in the art decor industry. For the interior designer, whether you are looking for ready-made artworks or customized artworks, we can meet all your needs. Moreover, we can also offer professional art solutions according to your project. For the hotel, we recommend different areas match with different artworks; for example, lobby with stunning and eye-catching artworks, room with warm and relaxing artworks. All in all, whatever your project is, we can provide corresponding art solutions.

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Netherlandish Jan Maarten Voskuil

There are thousands of contemporary artists across the globe, but none are as influential as Jan Maarten Voskuil. Born in Arnhem in 1964, he graduated from the Rijks University of Groningen in the Netherlands and went on to study at the prestigious Ateliers Arnhem, which – at the time – was the postgraduate program of the Art Academy of Arnhem.

Since then, his work has been featured in a wide variety of exhibits, including at the Peter Blake Gallery in Laguna Beach, the Dr. J Art Projects in Berlin, the Gallery Rob de Vries in Haarlem, and the Pentimenti Gallery in Philadelphia.

Many regard Voskuil as a contemporary artist; however, he considers himself more like a “spatial painter,” due to his use of paint, stretchers, and linen in his work. The combination of these three materials results in beautiful contemporary art installations that are simultaneously both sculpture and architecture.

“Voskuil’s paintings are constructed from multiple panels of different shapes and dimensions unified into a whole,” reads an article from the website Dutch Culture USA. “His frames are always three-dimensional and his surfaces are never quite flat. The individual components of the works are some assortment of convex, concave, beveled, and arched, with the edges of the works lifting up, down, and away from the wall.”

It added, “Despite the many disparate elements, the individual parts of the paintings come to fit together in seemingly perfect congruity. As such, his multipart works require an exacting process of preliminary design that is then followed from building the frame to finalizing the complete work.”

While Voskuil is best known for his incredibly vast portfolio of contemporary art installations, his most notable works include “Broken Sea Blue (2015),” “Modern Times are Fading Away (2019),” and “Roundtrip Dirty Pink (2020).” Most of these have fetched thousands of dollars from galleries and private collectors alike.

Besides the eye-catching beauty of his 3D Wall Art, many are also fascinated by how Voskuil is able to manipulate unorthodox materials. He makes it seem effortless, even though it’s far from that.

“[The] most challenging is to get rid of the structure of the linen,” said Voskuil. “This requires a lot of layers of primer and sanding. As industrial as it looks, it actually intensifies the craft. Everything I aimed for in my work, so far, comes together in the spraying; from the initial wish to avoid the handwriting and individualism of postmodernism to the merging of design, painting, and space.”

Because of this process, most – if not, all – of Voskuil’s projects are time-consuming and strenuous. He embraces this, though.

“If there are no challenges, there is no fun,” explained Voskuil. “The whole idea of being able to continue an artistic production is being able to find challenges. If there is no problem, you have to create one. The magnitude of it doesn’t matter, it’s just about locating and resolving it.”

The contemporary art installations that Voskuil creates are breathtaking in their subtle elegance. For some, it’s his use of unorthodox materials that make them so eye-catching. Others, however, believe that their uniqueness is rooted in the mathematical principles that Voskuil uses to bring his visions to life.

Utilizing these geometrical concepts, he distorts the rigid forms of circles and rectangles, stretching them out on monochromatic canvases before incorporating vibrant colors and other textures.

“Because of the meticulous nature of his paintings’ designs, Voskuil’s practice is inevitably rooted in geometry, but the artist insists on limiting the role of mathematics in the works to a practical necessity,” reads a press release from Artnet. “Voskuil’s shining distinction is his ability to bring playfulness to his monochromes. For a process as demanding as his, the works somehow manage to put forth a carefree presence.”

The press release continues, “His precise approach ultimately embraces the beauty of irregularity.”

Now based in Haarlem, Voskuil continues to meticulously create contemporary art installations and abstract paintings-cum-sculptures whose unique forms challenge the audience. Many have called them “shape-shifters” because of how they appear to either stretch, collapse in on themselves, or peel off of the wall.

It’s not every day that you come across an artist like Jan Maarten Voskuil, who uses unorthodox materials and mathematical principles to create playful masterpieces that seem to defy gravity. This is perhaps the reason why his work has entranced the art world.

Source: Jan Maarten Voskuil

Custom Interior Design Online – SOA Arts

Liked something that you’ve seen here today? Want to replicate their results or even buy something similar? We’re here to help. At SOA Arts, we have more than 10 years of experience in curating, producing, and sourcing incredible works of art.

Whether you’re looking to revamp your building’s interior design or just want to expand your private collection, get in touch and we can make it happen.

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As an art factory and interior design company, we’re huge fans of Michele Mariaud. We think her work as an artist, art collector, and gallery owner deserves a tonne of praise. In this post, we’ll be exploring who she is, what she does, and why she’s worth paying attention to.

For all your art news, custom interior design online, and general inspiration, rely on SOA Arts.

Who is Michele Mariaud?

Michele Mariaud first entered the world of art as an artist, musician, and music teacher. Though she was originally based in Canada, her unique flair for business savvy and creativity soon brought her to Europe where she was solicited to help businesses grow in France and beyond.

As a curator and artist, her skill helped these businesses grow from strength to strength. In the early 2000s, she moved to the United States. This is where her career and prominence really took off.

The Art-Buying Process

In 2005, Mariaud opened her renowned art gallery in New York City. It’s still enjoyed by thousands of satisfied clients today! Whether you’re a budding art enthusiast or an established collector, the 2000-square-foot gallery probably has something for you.

Mariaud is dedicated to making the art-buying process as simple and enjoyable as possible. Her space is set up to feel like an ‘art fair encounter’. Guests can peruse the works at their leisure or rely on the collector’s wealth of experience.

The sizable collection of 300 pieces rotates every 6 weeks, so there’s always something new to discover.

Her Signature Style

COLOR FOCUS: BLUE

Over the years, Mariaud has developed a signature style for her art space. From incredible 3D wall art, to sensational contemporary works from upcoming artists, the quality and impact of each exhibition are undeniable. Each new collection is tied together with a unifying theme.

Some past examples include the color blue, contemporary Texan works, and fragments. The goal is to showcase a measured balance of established and new artists. Mariaud’s skills as a curator and gallery owner are self-evident once you lay eyes on her exhibitions.

Each piece is there for a specific reason and exists to elevate and ‘complete’ the other work in the room rather than distract from it. The main problem when visiting her gallery isn’t finding something to buy – it’s deciding which option to pick!

3D Wall Art

Connoisseurs of 3D wall art will find a lot to appreciate at the Mariaud gallery. Many 3D and sculpted pieces can be found at the space year-round. Some notable examples include the work of Pascal Pierme and Stepanka Summer.

These pieces, in particular, draw one’s attention immediately and refuse to let it go. They would look incredible in any hotel lobby, waiting room, or business interior. The shapes and colors implemented by these artists truly elevate any room they adorn.

We love the power of this kind of art. It has a tendency to deny expectations. Textures, shapes, and lines that you first assume to be one material soon surprise you by revealing their true nature. If you’re in New York City and have the time, we strongly recommend taking a look for yourself.

SOURCE: https://www.michelemariaud.com/

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Custom Interior Design Online – SOA Arts

Liked something that you’ve seen here today? Want to replicate their results or even buy something similar? We’re here to help. At SOA Arts, we have more than 10 years of experience in curating, producing, and sourcing incredible works of art.

Whether you’re looking to revamp your building’s interior design or just want to expand your private collection, get in touch and we can make it happen.

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Interior decoration is a game, and the rules must be respected while cleverly broken. We often see the cases like cookie-cutter beige tones and bland interiors in websites and estate agents. And interiors where there is no stylistic connection between objects. In addition, there are often a lot of different things that customers like but don't seem to fit together. Today, we introduce some simple rules and you can get some inspiration to decor an expressive interior.

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01

Start with a Concept Board

The first and unchanging rule of decoration is to create a complete concept in the form of an abstract collage that should mirror the colors, styles, shapes, and textures of the future interior. The idea can immediately clearly understand the way forward and set limited boundaries. Thanks to the concept board, when you choose furniture and accessories, you'll know immediately if they really fit. In addition, creating a concept is a great way to strike an instant chord with the client on what features and color schemes the future interior will have.

02

Don't Drop Neutral Color Wall

Any passionate designer gives great attention to beautiful things, colors, and furniture, and sometimes forgets to consider spaces left blank -- neutral walls play off bright accessories and send relax, while calm textures show contrast.

When it comes to neutral interiors, you need to create contrast, for example, combining light beige, cream and taupe tones with dark wood and dark accessories to look spectacular on a light background, as noted designer Kelly Hoban often does.

In such interiors, textures designed in neutral tones can be shaped not only through fabrics, carpets but also through pleats, wood-cut ornaments, collections of objects, stucco, neutrals and small prints.

Vivid colors can also be an excellent way to brighten up neutral interiors. For example, pink is good for white and taupe, green for taupe, black and white, and red for white, sand, black, taupe and blue.

03

Choose an Internal Central Focus

The dominant theme in decorating is to create a compositional center or focal point in the room. We first see something focal, and then we start to think about the interior composition. It can be large, bright, and particularly striking.

For example, have an exquisitely decorated bed in the bedroom, a luxurious backdrop or a large fireplace in the living room, or a shelving unit in the office that can accommodate a series of statuettes. All other interior objects will complement this "main" thing and emphasize its importance and beauty. If you put a lot of bright things in the room, it will come across too strongly and your vision will be scattered.

There is, however, one exception to this rule: deliberately saturated interiors always look impressive. For example, as you walk down the hallway, past the entrance to the room, think about what you'll see at the door -- it should be something pleasing to the eye, like a picture on the far wall or beautiful furniture or a vase on the table.

04

Keep an Odd Number of Accessories

If you are picking decorative items or textiles, the rules are as follows: an odd number of ornaments work best indoors (three, five, seven, etc.), and the ornaments themselves should be diversiform.

Or, when you're using something rich, such as ikat or zebra strip, it's good to combine it with a neutral texture, preferably a floral ornament with a geometric pattern.

05

Hang a Picture at Eye Level

For framed hanging pictures, the work should be right on the wall, at eye level, not higher. If you're hanging a set of small paintings or photographs on a wall, the center of the composition should be at eye level. Besides, what counts is to determine which images are primary and additional; What they will look like when you enter the room and sit on the sofa. Art is a perfect focal point, an important element in creating beautiful colors and adding character to a room.

06

Smaller Details

There really shouldn't be too much inside, and all western designers and interior magazines all said the same thing in chorus - get rid of all the excess. Leave items that are really needed and useful in the room -- a lovely lamp, a few photos or statuettes, a blanket, a vase or flower arrangements. The numerous trinkets that gather dust on shelves and tables will only overload the room. Choose what you really want to display and the rest can be boxed up.

Having a tight budget doesn't mean you can't afford luxury goods from expensive brands. Many of you can buy an elegant picture frame from Ralph Lauren Home, or a small vase or lacquer box from Armani Casa. These items will be in front of your guests and earn you points. While cheap decorations, a bowl of fruit or vegetables are appropriate, branches or a bunch of tall flowers, coral branches and pebbles.

07

Follow the Fashion Boldly

Following trends is fun, but it's more important to experiment. It's a bold experiment with prints and accessories, creating an atmosphere inside that reflects both your personality and the designer's ingenuity.

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What we can do?

Art Consultancy & Artwork Factory

SOA Arts, an art consultancy & artwork factory that served many interior designers and art dealers, has accumulated a wealth of experience in the art decor industry. For the interior designer, whether you are looking for ready-made artworks or customized artworks, we can meet all your needs. Moreover, we can also offer professional art solutions according to your project. For the hotel, we recommend different areas match with different artworks; for example, lobby with stunning and eye-catching artworks, room with warm and relaxing artworks. All in all, whatever your project is, we can provide corresponding art solutions.

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Jonny Niesche

Unlike many of his colleagues, Jonny Niesche never dreamed of becoming an artist. Nor did he imagine that he would one day become one of the most celebrated figures in the art world.

“I arrived very late to the game,” he explained. “I was living in New York and playing in hardcore bands, making experimental music until I was 30. Then, I came back to Sydney, unsure of what to do next. I renovated my parents’ house to help them sell it – once sold; I did a painting off the cuff on the ‘for sale’ sign. That was it for me. I was hooked. Two years later, I enrolled at art school as a mature student.”

'Love-light' installation view at Sarah Cottier Gallery 2017 Photo: Ashley Barber.

In 2008, Niesche graduated from Sydney University with a degree in Visual Arts. He went on to study under the renowned artist Heimo Zobernig at the Academy of Fine Arts in Vienna before returning to his native Australia to complete his Master’s.

Since then, Niesche has been making waves in the art world, with countless museums clamoring for a chance to exhibit his sculptures, paintings, and abstractions. His work has been displayed at the König Galerie in Berlin, the National Gallery of Victoria in Melbourne, and The Flat - Massimo Carasi in Milan, just to name a few of them.

'En dehors (scarlet to choral), 2018. Photo: Ashley Barber. 

While Niesche is best known for his breathtaking abstractions and contemporary art installations, his first few years in the art world were spent creating realistic paintings – a far cry from the neon-hued chromatic fields that has made him famous across the globe.

Installation view of 'throb' at Zeller Vam Almsick 2018.Photo: Peter Mochi.

“I was at a point when I was painting very realistically and the work itself was becoming too tight and closed-off. I tried using syringes and odd instruments to paint with, but this was only satisfying to an extent,” said Niesche in a recent interview. “I found that the more I emptied out figuration, the more possibilities there were. By reducing the work to color, form, material, and surface, and by limiting your choices, actually makes you focus on very specific elements and opens up new ideas and ways of thinking about making.”

This realization led Niesche to create pieces that challenge the perception of those viewing it. To do so, he makes use of a wide range of materials, including transparent fabrics, acrylic mirrors, steel, and brass.

Hotsource Haze (cool study), 2021

“It got me thinking: ‘How can I get beyond the flat plane of a painting and make it more performative and ever-changing, to renew the experience every time one looks at it,” he said. “I concluded, if a painting doesn’t do that, it is not mine.”

These criteria have led Niesche to create neon-hued chromatic fields that are simultaneously both painting and sculpture. His pieces are simply phenomenal, nothing like the art world has ever seen before.

“Working across an expanded field of painting, sculpture, and abstraction, Jonny Niesche’s vividly colored work wraps the viewer in total sensory stimulation,” wrote Starkwhite, an art gallery in Auckland, New Zealand. “The seductive, iridescent surfaces of his paintings hum and shimmer with pigment, color that seems to float slightly above the voile surface. The effect is intensified by the indistinct edges between bands of color that surround the dark middle ground.”

It adds, “As one tone blurs and dissolves into the next, a silky insubstantiality of pure color and sensation emerges.”

Starman Figurine From The Motion Picture, 2021

Niesche’s one-of-a-kind pieces are influenced by many things, such as popular culture, twentieth-century art, and David Bowie. Interestingly enough, he also takes inspiration from childhood trips to David Jones, an Australian department store.

“To me, this was an all-encompassing experience of incredible color palettes of eyeshadows, the smell of perfumes, and all the seductive and reflective smoky mirrored surfaces of the late 1970s,” he shared.

'Where to sould and the world commingle', 2018 in Moving Picture at STation Gallery. Photo: Christo Crocker.

While many of Niesche’s contemporary art installations are currently held in exhibits and private collections, a few have been used as hotel decorations. For instance, Next Hotel Melbourne in Australia is one of his most avid clients.

“As part of curating a dynamic and engaging collection of artworks by Australian artists to feature throughout the new hotel, Niesche created a suite of pieces to hang in each of the guest rooms,” said Next Hotel Melbourne. “His signature minimalist works with abstract color bring an unexpected touch to the Next rooms and suites, complementing the other considered details and residential feel of the interiors.”

'but still I wait' collaboration with Brendan Van Hek at Sarah Cottier Gallery in Chrom, 2018. Photo: Ashley Barber.

Several of Niesche’s contemporary art installations also hang in The Club, a sophisticated retreat exclusive to guests of Next Hotel Melbourne. His 3D wall art livens up the space, adding to its Manhattan loft-style atmosphere.

With other high-end clients besides Next Hotel Melbourne, it’s clear that Jonny Niesche is taking the art world by storm, one abstraction piece at a time.

Installation view of 'throb' at Zeller Van Almsick, 2018. Photo: Peter Mochi. Credit to Jonny Niesche.

'Picture this' Installation view at Station Gallery 2016. Photo: Jack Willet. Credit to Jonny Niesche.

Want to sell your artwork? We do the work for you.

SOA Arts Can Provide Artwork Printing and Reproducing Service for You.

 All images Credit to Jonny Niesche.

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